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Ross Video Team Jan 5, 2021 9:57:11 AM

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Ross Supports Hulu Japan’s Online Premium Night 2020

Every year Japanese customers of Hulu – the US-owned Subscription Video on Demand service – are invited to a special flagship event to hear from Hulu’s Japanese President and Content Managers about forthcoming content and the future direction of the channel.

This event has traditionally been held at a large venue in Tokyo, but with on-going pandemic rendering a physical meeting impossible, Hulu decided to create a live online Zoom event on November 23rd and turned to Ross Video and Japanese partners DIGIcas for support.

This event marked Hulu’s first attempt at organizing a large on-line gathering featuring customers, and so the team at Hulu naturally wanted to ensure that their corporate identity could be appropriately reflected and communicated on-screen.

In discussion with DIGIcas, it quickly became apparent that a virtual studio set would be the best way of recreating Hulu’s ‘world’, enabling the in-studio MC to interact with various Zoom participants who could be integrated into the virtual set as needed.

This requirement for a realistic set called for Ross Video’s Voyager graphics rendering solution, with configuration and control being handled by the Ross Lucid platform.

While this style of virtual event was a step into the unknown for Hulu’s production team, any concerns over the complexity of the production were quickly allayed during a series of meetings with Ross technical staff.

The current pandemic also meant that safety in-studio was an important consideration. By using Ross gear, the Hulu team was able to be innovative and let the technology do as much of the hard work as possible. As a result, they were able to keep the number of crew in the studio to a minimum and safeguard staff members’ health and wellbeing.

Learn More

To learn more about the Voyager graphics rendering solution, click here.

For more on the Lucid configuration and control platform, click here.

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