Welcome to a special Through the Lens blog post for NAB 2018. If you’re involved with live production, especially in North America, you know April is synonymous with the NAB’s annual flagship trade show in Las Vegas. Here’s a snapshot of what Ross is up to this week at NAB 2018.
4K. Ultra HD. UHD. 4K Ultra HD... you've most likely heard these words thrown around in the past year. Your boss has probably expressed their desire to start broadcasting in this format, and there is no doubt that UHD’s crisp visuals will further engage your audience. Unfortunately, many live production technologies have yet to fully embrace UHD, and many consumers are still unconvinced as to the value of buying a UHD device for their home.
Nonetheless, UHD is gaining traction among broadcasters and audiences. So, how can you, as a broadcaster, prepare for the UHD future without breaking your budget?
What’s the right move – IP, SDI, or a hybrid solution? While IP promises increased utilization, scalability, and flexibility, it can also add complexity and risk. IP is well suited to spin up a new online channel in the cloud with pre-recorded content from a file server. However, until IP’s latency, processing, and I/O bottleneck challenges are addressed, it is much less feasible for live productions. So, the question around IP is more about when, and for what application. And the answer lies in your workflow, not the signal transport.
Hello everyone, and welcome to the inaugural Ross "Through the Lens" blog post. We at Ross Video are delighted to take this opportunity to connect with you on a more regular basis.
Ross has been designing and manufacturing live production solutions for more than 40 years, and Through the Lens is an ideal way for us to share our knowledge, experience and perspectives on the future of live production and the role that technology will play in its evolution. Now that you have the "why" of Through the Lens, I thought it would be a good idea to also explain the "who, what, where and when" in this first post.